Online Lead Conversion Calculator

by | Aug 30, 2019

How much should you pay for marketing?

How much should you pay for advertising?

What about SEO, PPC?

How much does a lead cost online?

How much are they worth to my business?

Have you ever asked yourself these questions?

If you’ve answered yes to any of the questions above, this online lead conversion calculator is for you.  This online marketing lead calculator is a tool that lets you analyze the whole process of internet marketing and sales, from ad views to actual sales and return on investment. You can use it to simulate your marketing funnel and decide whether the online business you just set up will be profitable.

The Marketing Funnel

Our calculator lets you determine the number of people at each stage of the funnel. You need to make a few assumptions for it to work, though:

  • Impressions: number of views of your ad. Every time a website with your ad is loaded, you get one impression.
  • CTR (click-through-rate): percentage of impressions that lead to a click. For example, if your CTR is 5%, then that means that 1 of every 20 people who see this ad is intrigued enough to click on it and visit your website.
  • Visits: actual number of visits on your website (generated by impressions). This number will be calculated automatically.
  • Visits to leads: the percentage of visits that result in leads (potential sales contracts). For instance, visits to leads ratio of 10% mean that every tenth person who visits your website is interested in your product.
  • Leads: the absolute number of leads. This number will be calculated automatically.
  • Leads to customers: percentage of leads that result in someone purchasing your product, that is the lead has become a customer.
  • Customers: the very bottom of the marketing funnel – number of people who were so interested in your product that they decided to buy it. This number will be calculated automatically.

The Costs of Online Marketing

Advertising online doesn’t come free. You probably pay a lot for your ads on multiple websites at once. Our calculator lets you find out how much you are paying at each stage of your marketing – be it per click or per customer.

  • Cost: total cost of your online marketing.
  • CPM: cost per thousand impressions.
  • CPC: cost per click, or per visit.
  • Cost per lead: this one is self-explanatory – the investment you make to get one lead.
  • Cost per customer: as you could expect, it is the total cost of the advertisement required to get one customer.

Return on investment (ROI)

Was setting up the ads worth it in the first place? The third section of the online marketing conversion calculator helps you decide on that. Simply type in the revenue you made in total on your products, and this calculator will help you calculate all of the statistics.

  • Revenue: money you made on your online sales. It is not equal to the income (net profit) – you don’t have to subtract the costs of setting up the ad.
  • ROI: return on investment, a percentage value that tells you how profitable your business is. The higher the ROI, the better. If it’s a negative value… Well, it seems like you need to rethink your business, as you are currently losing money!
  • Revenue per click / per lead / per customer: these values are self-explanatory. They are a good measure of how profitable this business is compared to others.
  • The number of orders per customer: this is the total number of orders that one customer makes for the whole time they are one of your customers.
  • Customer LTV: Lifetime value of a customer – how much they spend in your shop in total. It is simply the revenue per customer multiplied by the number of orders.
  • Total revenue: total gain assuming that each of your customers will return to your shop multiple times to make the total number of orders as specified above.

How much should you pay for marketing?

How much should you pay for advertising?

What about SEO, PPC?

How much does a lead cost online?

How much are they worth to my business?

Have you ever asked yourself these questions?

If you’ve answered yes to any of the questions above, this online lead conversion calculator is for you.

Online Marketing Conversion Calculator