Your East Texas SEO Solution

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Marketing Services for Small & Medium Sized Businesses in East Texas

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Search Engine Optimization

Search engine optimization is the process of optimizing your website so that not only does it attract more humans, but search engines like Google will like it and show it more often to searchers.

Pay-Per-Click Marketing

Pay-per-click simply refers to paying for visitors to come to your website from advertising placed on various websites.

Check out what Matt Cutts, formerly of Google, has to say about SEO mistakes…

We Know What Works And What Doesn’t.

Arcand Marketing has over 12 years of experience providing internet marketing services to small and medium sized local businesses. 

Our customers have included local businesses from mom & pop food condiment makers to carpet cleaners, painters, and more. We can take care of your marketing needs.

Answers to Your Questions

What is SEO?

Search engine optimization is the process of optimizing your website so that not only does it attract more humans, but search engines like Google will like it and show it more often to searchers. The net result is more organic traffic, and more leads or sales.

How long does SEO take?

Search Engine Optimization is an ongoing process, because Google is always changing their algorithm, or the way they rank websites. Initial SEO efforts on your site can impact results in as little as a few weeks. On a brand new website ,it can take as long as a few months. Off page SEO efforts, such as getting authority backlinks from sites such as Google Maps, Facebook, Yelp, etc., can be implemented rather quickly.

What is PPC?

Pay-per-click simply refers to paying for visitors to come to your website from advertising placed on various websites. This generally includes options like Google Adwords, Facebook Ads, and other traffic sources. If you need eyeballs to see your website, we can get them for you!

How much does PPC cost?

Pay-per-click advertising can cost a lot, depending on the competition for your target keywords. Long tail keyword phrases generally cost less to use than highly specific and sought after keywords. Google Adwords is the most expensive of the top three services, while Bing Ads is usually the cheapest. You can budget whatever amount you want on a monthly basis, but to see results an advertising budget of $300 – $500 is recommended.